Aishwaryam Abhimaan​ Success Story

Our Approach

To position Aishwaryam Abhimaan as a premium yet affordable project and create brand awareness

Marketing Strategy​

1. Concept Development: Crafting a compelling narrative to showcase the unparalleled benefits of affordable housing, leading to the creation of the “Moshi Ki Super-Saver Lottery” concept.​

2. Branding: Establishing awareness through targeted Facebook Reach, Frequency Campaigns, and Google Display ads.​

3. Implementation Methods: Employing a blend of online and offline marketing tactics, including hoardings, bus shelter advertisements, leaflet branding, and radio ads.​

Lead Generation​

1. Platforms Utilized: Leveraging Facebook and Google campaigns, incorporating geo-fencing and audience research.​

2. Strategic Analysis: Conducting thorough analysis of search volume on Google to gauge market interest, targeting the age demographic of 28-55.​

3. Remarketing: Employing remarketing techniques to reinforce brand recall.

4. Celebrity Endorsements: Enlisting celebrity endorsements, including Shashank Ketkar and Priya Marathe, to enhance brand sentiment.​

5. Cultural Sensitivity: Opting for Marathi celebrities with Hindi scripting to cater to the diverse linguistic preferences of the audience,​

Presales Strategy

1. Presales Operation: Presales operations played a pivotal role in the sales funnel, impacting customer visits and conversions.​

2. Skill Development: Equipping the presales team with effective objection-handling techniques. It helped in meeting weekly targets.​

3. Call Management: With an average of 300 calls per telecaller daily, the presales team consistently met call quotas.​

4. Collaboration with Marketing: Close coordination with the marketing team resulted in enhanced conversion rates and improved campaign effectiveness.​

Sales Strategy​

1. PMAY and PPP Benefits: The sales team communicated the advantages of the PMAY and PPP schemes with a benefits of up to Rs 2.5 Lacs*​

2. Facilitating Bank Connections: The team facilitated connections between customers and bankers to determine PMAY scheme eligibility.​

3. Collaboration with CRM Team: Collaborating with the CRM team, sales personnel managed documentation efficiently.​

4. Seamless Coordination: Leveraging Sell.do for visit tagging and digital enquiry form implementation, the sales team ensured smooth data management.

Content Strategy​

1. Defining Goals and Objectives: The Creative Team meticulously defined objectives and desired outcomes.​

2. SEO & Keyword Strategy: A robust SEO strategy was developed to enhance search visibility and drive organic traffic​

3. Innovative Brainstorming: From teaser to launch phase, creative team devised communication that resonated with the target audience​

4. Determining the Content Types: From social media videos, to celebrity endorsement communication, the team identified the content to maximize interaction.​

5. Channel and Format Selection: A strategic blend of online and offline channels was chosen for optimal audience reach. ​

Creative Strategy​

Look & Feel of the Creatives​

1. Outdoor Campaign: Vibrant hues and dynamic designs were employed to captivate the attention of audiences ​

2. Digital Campaign: Consistency in color schemes across digital platforms maintained brand recall. ​

Event Promotion Strategy​

• The team organized a grand launch event for token holders at Seasons Hall.

• The event witnessed a footfall of over 200+ customers.

• The design theme of the campaign creatives was carried forward in the event decor adding a recall-value. ​

Sales Flow and Execution:​

• A dedicated team of 6 sales managers accomplished a milestone of securing over 250 tokens within a span of 2 months.​

• Through diligent sales follow-ups, nearly every revisit resulted in a token reservation, culminating in the conversion of over 250 tokens out of 1300+ visits prior to the launch.​

• A record-breaking 175+ bookings set a new benchmark for success in Moshi.​