About F Premium

Project:

F Premium by Aishwaryam Group

Developer:

Aishwaryam Group

Locality:

Tathawade, PCMC

Key Challenges:

Market related challenge

  • Demanding an Average Price Rate (APR) equivalent to Wakad in the Tathawade area presents a significant market-related challenge. Buyers familiar with Wakad’s established value may question similar pricing in the developing Tathawade.

Product related challenge

  • The presence of seven-storey commercial complexes in front of two out of the seven residential towers at F Premium poses a significant marketing challenge. Potential buyers may have concerns about obstructed views and increased noise levels.
  • Positioning a luxury segment property to a customer base that may not fully align with its premium offerings requires a thoughtful approach. It’s essential to highlight the unique value and exceptional benefits of the property to appeal to a broader audience.
  • On paper, the project is located in Punawale, however, to an average PCMC guy Punawale is an underdeveloped location. But due to the project being road touch to the 6 Laned BRTS road it needed to be marketed as Tathawade.

Our approach and strategy:

Marketing Plan

  • The prelaunch teaser campaign for F Premium was executed with the compelling tagline, “Experience the Epitome of Luxury.” The campaign encompassed a comprehensive strategy across three key fronts – Digital, Offline, and Channel Partners.
  • Unique Collaboration: Collaborated with F TV to deliver high-end fashionable property. We are the pioneers of Real Estate X Fashion collaboration in PCMC.
  • Logo and Branding: Crafted a fresh logo and brand identity for F Premium, aligning with the project’s luxurious offerings.
  • Segment-Specific Logo: Developed a unique logo for F Premium, reflecting its new segment positioning as a premium residential project.
  • On-Site Partner Meet: Organized a Channel Partner meet on-site to generate buzz and foster collaboration.
  • Digital Support for Partners: Equipped Channel Partners with digital collaterals for effective online campaigns.
  • Multi-Channel Activations: Deployed a mix of offline activities, including leaflets, SMS campaigns, creatives, and more.
  • Strategic Hoarding: Placed strategic hoardings in key locations, ensuring high visibility and market presence.

Results

250+
Units Sold in a Day
2000+
Site Visits in 3 Months
0.4%
Advertising Cost Per Booking
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