The Indian Realty Flash Sale (IRFS) is an virtual real estate event in India. The first two events were PAN India collaborations with Google and 99acres. The upcoming IRFS Pune edition in 2024 is being held in partnership with Aquarius Ventures, home loan partner HDFC Bank and powered by BeyondWalls PropTech. This digital real estate expo connects developers with potential homebuyers through the Beyondwalls Customer Portal, an AI-powered platform.
IRFS aims to make the homebuying process easier and more enjoyable, offering the best deals and special offers during the festive season. For developers, it presents a unique chance to increase sales and reach more buyers, especially after the slower monsoon period. The IRFS Pune edition 2024 promises to be one of the largest digital real estate exhibitions the city has ever seen.
The Concept of Digital Real Estate Expos
Digital real estate expos like IRFS represent the evolution of traditional real estate events, moving from physical venues to online platforms. These expos leverage digital technology to connect buyers and sellers more efficiently and accessiblely. Through these platforms, potential buyers can explore various properties, compare options, and even finalize purchases—all from the comfort of their homes.
Digital expos offer real-time updates, AI-driven recommendations, and comprehensive details about the properties, making the process of home buying more transparent and convenient.
How Does IRFS Work?
The virtual event will be held for a tenure of one month, starting from September 1st until October 31st, 2024 and will be hosted on the Beyondwalls portal. Homebuyers will be able to check from 60+ projects by top developers across 50+ prime locations of Pune. Buyers can set their preferences on the portal based on pricing, configuration, and location, shortlist their favourite properties, and compare and pick the one that fits their choice. Not just that, homebuyers can also get a personalized expert consultation through the portal to schedule visits, choose the right property, set the right budget and so on.
The best part about IRFS is the deals offered by the developers on each project. Homebuyers can avail of massive discounts ranging from Rs2 Lacs* to 8 Lacs* by downloading coupons from the portal. They can carry the coupon during their booking and avail of the instant benefit! With 100% transparency and data privacy, buyers will have a seamless homebuying experience.
How Does IRFS Benefit Homebuyers?
Exclusive Offers:
One of the best features of IRFS is the exclusive deals and discounts available during the event. Buyers can access special offers that are not available at any other time, making it a lucrative opportunity to purchase a property at a reduced price. Also the period in which the event is held comes under an auspicious time of festivals, making it a prosperous time to buy their dream home.Comprehensive Information:
The IRFS platform provides detailed information about each participating property, including real-time updates on availability and pricing. Buyers will be able to make informed decisions based on accurate and up-to-date data.AI-Powered Recommendations:
The platform uses AI to provide tailored property suggestions based on the buyer’s preferences and search history. This personalized approach helps buyers find properties that closely match their needs, reducing the time and effort required in the search process.Seamless Experience:
From browsing properties to scheduling site visits and finalizing purchases, the IRFS platform offers a seamless and hassle-free experience. The process is designed to be user-friendly, ensuring that even those who are not tech-savvy can navigate the platform with ease.
The Benefits of IRFS for Developers
Massive Reach:
IRFS is one of the largest digital real estate campaigns in Pune, offering developers a chance to reach a vast audience, including local buyers, the rest of Maharashtra, and NRIs. With a marketing budget of over one crore INR, the event ensures maximum visibility for participating projects.Cost-Effective Marketing:
By participating in IRFS, developers can benefit from fractional marketing spends while achieving maximum reach.Higher Conversion Rates:
The platform’s AI-driven features and targeted marketing efforts lead to higher conversion rates. IRFS’s full-funnel strategy nurtures leads through every stage of the buying process, from interest to final purchase, resulting in lower brokerage costs and higher sales velocity.Increased Brand Visibility:
Participating in IRFS not only boosts sales but also enhances brand visibility. The concentrated marketing efforts and extensive media coverage during the event help developers build stronger brand recognition and consumer sentiment in the market.
Conclusion
Indian Realty Flash Sale is a game-changer in the real estate industry, particularly in the digital property expo Pune has observed. By bringing together the latest digital technologies and a vast network of buyers and developers, IRFS is a great opportunity for buyers and developers alike. Buyers benefit from exclusive deals and a streamlined purchasing process, while developers enjoy increased visibility, higher conversion rates, and cost-effective marketing. With an evolution in the real estate sector, events like IRFS are set to play an increasingly important role in shaping the future of property buying and selling.
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