Dattani Vertex
40 years of experience in the Real Estate space
Dattani Estate Developers over the years have become an enviable brand with flawless record of procuring and cultivating thousands of happy customers during their tenure of half a century. Having several successful projects under its portfolio, Dattani Estate Developers have showcased the highest standards of construction quality in western suburbs of Mumbai.
Project Pillars
Spaces
One of the best carpet area in vasai west in affordable prices is the USP of the Project
Possession
Ready Homes with soft possession in 30 Days
Lifestyle
External Lifestyle at close proximity to Schools, IT Park,Hospitals, Retail at the max distance of 3 km
The Challenges
In the start of the campaign, leads were not coming from Google and just 2-3 leads recieved from facebook.
When volume started coming, then the % of qualification dropped.
OUR APPROACH
- We changed our bidding strategy on Google, by changing the bidding from enhanced CPC to Maximise conversions & soon after 2 weeks we started getting qualified leads from Google and facebook both.
- We added on spot booking offers in our creatives and also paused non performing adsets on facebook. After doing these changes, we got 5 bookings in 2 months with 200+ sv scheduled
Results
- We started the campaign from 2 Lac monthly budget. We over-achieved the lead volume, qualification % and number of bookings in first month itself , that too with a CPL of INR 800.
- We received 200+ leads with 34% qualification and 3 Bookings in the month of April.
- More then 500+ sv scheduled and 300+ sv conducted till the campaign was paused.
- Overall we received 10 bookings for the Vertex during the duration of 4 month campaign and at last was left with 2-3 units to sell.
Creatives
Results
Leads
Qualification
4 month campaign