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Real Estate Sales

The Real Estate Sales Process: An Overview

Buying and selling a property is a big decision and a big venture and needs a lot of planning and preparation. There are a lot of aspects involved in the process, from listing the property and finding the right buyers to finalizing the deal and paving the way for post-sale services- and it takes a lot of effort in the long run. This blog will look at those steps and how they lead to sales.

Real Estate Sale Process: A Step-by-Step Guide to Follow in 2023

There are a lot of factors that go into making a real estate sales. A set of processes must be followed to sell a residential or commercial property. Once you’re familiar with the process, you’ll be able to confidently sell your property—or buy the home of your dreams.

• Listing the Property

To list your property, get your home ready for sale. Once your home is ready, it will be all set to be listed and shown to potential buyers. The listing process is outlined into four stages:

• Creating a Landing Page

The landing page is where your leads will ‘land’ or arrive after clicking on your paid ads. Essentially, it is a virtual showcase of your entire project. So you can offer all the information about your property concisely without making a website. Use clear and concise language with images. Furthermore, include your contact information prominently on the page so people can quickly get in touch with you.

• Create Listing on Property Sites

To list your property on one of these sites, you will typically need to create a user account and share all the relevant information about your listing. By creating a listing, you can share all the information about your property, such as its features, photos, and contact information. 

• Creating a Digital Presence 

Creating a comprehensive and effective digital presence is essential to enhance your real estate sale process. You should also ensure that your listings are easily accessible on all major real estate listing portals. 

• Marketing the Listing

Real estate marketing is key to sale strategy once you are ready to list your property for sale. It is essential to ensure that it is well-written and informative, with high-quality photos that accurately represent the property.

In terms of actually marketing the listing, there are a number of different channels that can be utilized. It is essential to use as many channels as possible to maximize its reach. 

• Staging the Property

When it comes to the real estate sales process, first impressions are critical. This is why staging the property is so important. By taking the time to declutter, personalize, and stage your home, you can make it more appealing to potential buyers. 

When you’re ready to sell your property, you’ll want to let potential buyers know all about it. You can do this in several ways, such as through online listings, print ads, open houses, and word of mouth.

Organize as many property visits as possible to improve your real estate sales strategy. Make sure potential buyers can view your property in person and get a feel for what it would be like to live there.

• Promoting the Property

When selling a property, it is essential to promote it to attract potential buyers. Different methods are available that can help businesses reach more people daily. Social media plays a vital role in this regard. Apart from that, other paid advertisements and email marketing can also help promote a property, so it reaches the target customers.

• Run Email and SMS Marketing Campaigns to Prospects

You can create a list of people interested in buying the property and send them regular updates about your listing. Be sure to include information about any open houses or special events you host. You can also use this platform to answer any questions prospects may have.

• Offers and Discounts

Offering a competitive price or other incentives can encourage buyers to put your property at the top of their list. However, it’s essential to be strategic when offering discounts, as you don’t want to devalue your property or leave money on the table.

• Keep Your Prospects Posted w.r.t any Developments

As a property owner, it is your responsibility to keep your prospects posted on any developments during the sale of your property, i.e., informing them of any changes in the price, status of the property, or any other important information. Keeping your prospects informed can build trust and credibility, ultimately leading to a successful sale.

• Negotiating the Property

When selling a property, it is essential to be aware of the current property rates in your area. If prices rise, you may get a higher price for your home. Additionally, overpricing your home will likely prevent it from getting sold. Furthermore, it is also essential to be flexible on that terms.

• Closing the Deal

After you have negotiated the sale of your property, there are still a few things to do before the deal is closed. You will need to sign a sales contract with the buyer. Once the contract is in place, the closing date will be set. On the closing date, the buyer will pay the purchase price, and the property will be transferred to their name.

• Complete the Paperwork

The paperwork for selling property can be overwhelming, but it is essential to ensure a smooth transaction. Consult with an experienced real estate agent to determine what paperwork is required. Gather all the required documents, including the sales contract, title insurance, and any disclosures.

• Pave the Way for Post-sales Service

Once your property has been sold, a few post-sale services still need to be taken care of. These include things like transferring the title of the property to the new owner and dealing with any final payments that may be outstanding. This is one of the best real estate sales tips that can change the game for you in the long run.

Conclusion:

The real estate industry is amidst a digital transformation, and BeyondWalls is at the forefront of this change. It is India’s only integrated PropTech Ecosystem that helps buyers and sellers streamline the sale process- they have quickly become the go-to platform for Real Estate Developers and Channel partners.

The company has helped connect hundreds of home seekers with their dream homes and has been praised for its easy-to-use platform and customer-centric approach. They make it easy for buyers to find properties that fit their budget and preferences and for sellers to list their properties and reach a wider audience.

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Uncategorized

Recession: Everything Real Estate Developers Must Know for the Upcoming Year

real estate recession 2023

The first quarter of CY2022 was a boom for real estate in India; the sales had finally picked up. For the city of Pune, the CY2021 closed with 37,218 units and going by the figures of Q1 of CY 2022, it is expected that the year would be crossing record-breaking 50,000+ units.

However, just when the industry was recovering from the effects of the pandemic, the Russia-Ukraine war gave rise to inflation, making the costs of crude oil, metals etc., plunge.

The situation saw an increase in the cost of building raw materials by 20-30%, forcing builders to increase the prices of real estate projects. According to the CREDAI reports, around 60% of real estate builders had anticipated a 20-25% hike in property prices.

The inflation of the costs of commodities, the slowing down of the export cycle globally and the tightening of domestic policies have fueled a risk of a prolonged recession. While we are not overheating like the U.S., but neither is demand fully recovering. The investment firms that had plans to diversify their portfolios in real estate have also halted the plans because of significant losses in shares. The falling rupee price has also made the economy volatile and vulnerable.

According to RERA and IGR data, there are more than 45,000 unsold inventories in just Pune which will take approximately 2 years to sell.

Such a situation leads to a problem where the gap between supply and demand is widening because the homebuyer’s preferences do not match the supply of the market. Developers are still inclined towards premium pricing, while homebuyers are unable to stretch their budgets.

We, at BeyondWalls, recently conducted market research on home buyer’s preferences from Pune and here are the findings:

  • In mid-segment, 2 BHKs between INR 45-60 Lac is the most in demand. Whereas the 60%+ supply of 2 BHKs is in the range of INR 65-90 Lac.
  • For premium and luxury – the demand has increased in last 2 years after lockdown due WFH & hybrid module. This demand is for 3 BHKs in the range of 70-90 Lacs whereas, price of a premium 3 BHKs ranges from 90-1.2 Cr.

Also Read :

Proven Framework for High Velocity Launches

With respect to preferences, buyer’s prioritized factors in the following sequence:

  • Pricing

  • Location

  • Apartment Size

  • Possession Date

  • Amenities

  • Developer/Brand

Pricing being the main factor for selection, it will become crucial for developers to launch/bring the pricing in this range to sustain, sell and grow.

However, while the buyers in India will delay their homebuying decisions, the NRI investors will find it cheaper to invest in properties in India, opening a small window of opportunity.

To Sum it Up for Real Estate in Pune,

Real estate developers must keep the following points while traversing the industry:

  • Property pricing will play a significant role for developers. Understanding the market demand will be crucial
  • There may still be an increase in demand for mid-segment at the right price, but anything premium will see a decline
  • The saleable premium location projects with no competition will still thrive
  • Buyers will not take risks with the new launches unless they meet their every preference and expectation. The volume of real estate sales we generally see during a new launch will be slower
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PropTech

How is PropTech Shaping the Real Estate Industry?

real estate proptech

PropTech is the newest catchphrase in the real estate industry today. Although challenges exist, PropTech has changed the real estate sector with the inclusion of technology, bringing multiple benefits to buyers and sellers. Erstwhile, the industry used to rely heavily on paper-based processes and personal contact. However, developers and consumers have taken things to the next level using technology in recent years.

From searching for preferred properties and constructing a unique project to selling to diverse audiences, PropTech has changed the environment for real estate stakeholders. Here, we study the way PropTech is benefiting the real estate industry.

Benefits of PropTech in the Real Estate Industry

The Indian real estate industry is growing fast. It is expected to occupy a market share of $1 trillion by 2030 and contribute 13% to India’s GDP by 2025. PropTech aspires to increasingly adopt new advancements & strategies to drive this sector, streamline operations, cut down on paperwork, reduce losses, and improve customer satisfaction.

Here are a few ways that are aligning real estate where PropTech companies in India and abroad benefit the real estate world:

  • Reduction of Paperwork and Easy Data Collection

    • Automating processes and real estate innovation drastically reduces paperwork, saving time and resources. Therefore, market players can focus more on communicating with market players, conducting market research, and attending to the other critical aspects of the real estate business. PropTech also makes data collection easier through automation.

  • Bringing Transparency across the Processes, Payments, and Communication

    • Smart devices and sensors under the Internet of Things (IoT) system enable property owners to bring more clarity to the real-time conditions of their properties. They can coordinate with tenants 24/7 regarding the security and maintenance of facilities.

    The same technology also brings transparency throughout payment and communications for real estate managers. For example, since Real estate sales have also gone online, business is transacted digitally, and documents are shared online in real-time. As a result, the process is a faster and more efficient way of transparently conducting business.

  • Proptech Brings the Benefits of CRM

    • Another way that PropTech benefits real estate companies is through Customer Relation Management (CRM) systems. CRMs have come to be a significant part of PropTech and bring numerous advantages to the industry, including:

    1. Increase in Productivity and Efficiency

      2. With CRM, you can automate repetitive tasks wherein your sales teams can focus on more critical activities. The automation herein can decrease the turnaround time for sales & marketing cycles and pave the way for more streamlined operations.

    2. Higher Customer Retention

      3. CRM keeps customers in the loop, updating them with newsletters, regular emails, and so on. The automated messaging features help to keep the customers in check and drive the way to retain them.

    3. Multi-channel Integration

      4. CRM also helps to bring various platforms together through a single window, ensuring seamless communication between customers and various departments within the company.

    4. Faster Response to Customer Queries

      5. Customers can be reached automatically within minutes. Moreover, customizable messages include comprehensive information that manual operators might miss.

  • Taking Sales & Marketing to the Next Level with Automation

    • AI and other related technologies eliminate the monotony from sales and marketing. Using automation, marketers process huge volumes of information available through PropTech databases. It enables them to make better leasing, investment, and buying decisions. They can also benefit by finding best-selling opportunities. This step ties in nicely with the advanced features of a CRM.

  • Empowering Real Estate Digital Platforms and New-Age Agents

    • PropTech introduced cutting-edge technologies with digital platforms tailored to the needs of new-age agents who are only too eager to benefit from these new real estate trends. The real estate market, which historically lagged in technology utilization, has started to turn to PropTech and reap benefits in the past few years. 

    A prime example is how property managers can now use automated IoT systems to monitor energy and water consumption to minimize wastage, among other aspects of daily life at particular properties. 

  • Showing Novel Ways to Manage Inventory Digitally

    • Inventory management is becoming more tech-driven than previously, based on manual methods and endless paperwork. More data is available to evaluate inventories and make purchase decisions making the entire stack of inventory management fast and efficient through a single window.

    For example, the holding period of a property is 24 months before a new property owner can claim tax benefits. Delays in seeing units and subsequent allotment can cause loss to a property owner due to additional taxation. The tech-driven inventory management enables swifter transactions because prospective buyers can see units in real-time, and sellers can allot them faster.

  • IoT-Powered Property Management Tools

    • With internet-powered devices surrounding us, PropTech makes the best use of the Internet of Things (IoT) to power business functions and operate using connected smart devices. A prime example of IoT-enabled products and services is the emergence of smart cities and smart buildings as a result of PropTech real estate innovations.

  • Drones, BIM, & AI for Improved Construction Techniques

    • Building Information Modeling (BIM) forms the basis of digital transformation in the construction and real estate industry. PropTech has motivated real estate companies to use technology like AI and other tools for conducting their business. 

    Among such is the rising trend of drone usage. While visiting a property, it is not always possible to physically view the entire property span, particularly in gated communities. Prospective buyers can see the property in its entirety, significantly impacting property listings for a particular property.

    1. Drones

      2. Drones

      Drones enable prospective buyers to see not only the immediate property they are considering buying but the entire layout, which is otherwise not physically possible.

      Drones also help maintenance by scanning buildings for defects. For example, a palm-sized drone can scan a skyscraper in a short time and record the surface for cracks, measure the temperature, and so on.

    2. BIM

      3. BIM

      BIM provides critical guidance to architects and engineers by helping them design and constructs buildings according to set procedures and safety guidelines.

    3. AI

      4. AI

      AI uses algorithms and data analytics that provide critical information for future scenarios. Smart Contracts use AI to enable speedy transactions, drastically reducing searching and sorting. AI also helps in accurate property valuation. Even building services management has become AI-driven today.

  • Advanced Analytics and Reporting for Improving Operations

    • Companies are now set up to extensively use advanced analytics and reporting for improved decision-making and daily operations. As mentioned above, PropTech has introduced customized digital platforms tailored to the specific requirements of the real estate industry.  

    Real estate sales and marketing involve collecting, processing, and storing huge volumes of data. PropTech digital platforms enable easier, more efficient, and swifter data handling. It also provides AI-driven solutions in the various areas of real estate marketing, like investment, leasing, buying, selling, and development.

Conclusion:

PropTech is universally beneficial to consumers, brokers, and developers in the real estate industry. Consumers get a 360° view of their options from digital access using IoT-powered tools. 

Brokers make the best use of real estate digital platforms. They can improve their operations using the advanced analytics and reporting systems that PropTech brings. And finally, developers use drones, BIM, and AI to optimize construction techniques. 

Digital transformation still needs to be completed in the real estate sector. But as we have highlighted here, PropTech is taking the real estate world to a whole new level. Stakeholders who believe in technology-driven real estate solutions need to take the plunge because it seems likely that the PropTech market is going to be on the winning side of technology in the future of the real estate world.

Brokers make the best use of real estate digital platforms. They can improve their operations using the advanced analytics and reporting systems that  PropTech brings. And finally, developers use drones, BIM, and AI to optimize construction techniques.

Digital transformation still needs to be completed in the real estate sector. But as we have highlighted here, PropTech is taking the real estate world to a whole new level. Stakeholders who believe in technology-driven real estate solutions need to take the plunge because it seems likely that the PropTech market is going to be on the winning side of technology in the future of the real estate world.

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PropTech

PropTech and Its Benefits for Consumers and Developers

PropTech or property technology refers to the tech tools used to optimize how real estate sales are planned and performed. It is a force that drives an ecosystem of inventive businesses and products across the commercial and residential real estate markets. It also led to huge investments post the global pandemic, and it is expected to hit almost 1TN USD by the end of 2030. 

Commercial and residential real estate PropTech refers to the various tools PropTech companies use to probe, rent, and market residential and commercial properties. This includes property search platforms, construction planning and managing tools, evaluation and financing tools, asset utilization tools, etc., supported by blockchain, machine learning (ML), artificial intelligence (AI), virtual reality (VR), augmented reality (AR), the Internet of Things (IoT), and 5G.

Despite being new, the PropTech market has drastically modified various real estate trends. In today’s world, real estate businesses across the country are increasingly exploring integrated PropTech solutions to beat the challenges at the commercial and residential levels. 

The conventional consumer real estate approach was hanging on word-of-mouth marketing and physically surveying the property. However, PropTech solutions have customized buying and selling experiences. Consumers can explore property and surroundings in real-time remotely. Further, the advent of real estate PropTech has enabled real estate buyers and sellers to establish agreements without any involvement of brokers. 

The PropTech market has benefitted not only the consumers but also the developers. PropTech has made brand awareness, engagement, and advertisements comparatively cheaper than the conventional marketing model. 

Real Estate PropTech Benefits to Consumers in India

Real estate Proptech benefits consumers by easing their search for a property and offering transparency. PropTech provides explicit awareness to consumers that avoid misreading and squandering. Check out a few significant benefits of PropTech to consumers.

PropTech benefits for consumers

  • Easy Property Searching

    • With the ever-expanding potential of the PropTech market, the real estate space changed its marketing way. It now focuses on listing residential and commercial properties online for easy sales. This integrated PropTech approach has enabled consumers to view multiple properties from the comfort of their homes.

    Further, numerous property search platforms backed by AI, sale tools, financing tools, and management tools (IoT-powered tools) offer customers easy access to properties with minimum brokerage fees and hidden expenses and their reviews and tools to rate the infrastructure, making properties easily searchable.

  • Secure & Seamless Buying 

    • Property technology offers a seamless and straightforward model for buying a house. Its primary objective is to make the entire experience of buying a house more user-friendly and efficient. Many notable companies in the PropTech market offer property sale tools, evaluation and financing tools like transaction underwriting & management, debt financing platforms, etc.

    With these tools, loans, mortgages, and refinance formalities can be completed online, at least partly. Further, blockchain technology can be used to confirm encrypted transactions and ensure that no tampering impacts financial records. It will make the buying process more secure and seamless.

  • Automation Of Paperwork

    • Real estate sales and purchases entail a lot of documentation and formalities. However, with digitization, online property paper verification tools, legal consulting, and notarization services, this aspect has been simplified and eased documentation, making the entire process easier for the consumer.

    With the help of blockchain, Proptech helps buyers and sellers instantly create and authenticate contracts and essential documents. Real estate agents can use PropTech tools to do digital contracting. With the automation of paperwork, consumers can buy property easily. 

  • 3D Virtual House & Apartment Tours

    • PropTech technologies like 3D virtual tours and virtual reality (VR) help give consumers demos and virtual tours that effectively add value to the real estate experience. Consumers can move from one room to another, mount stairs, and even imagine homes that are not yet completed.

    Most of these tools allow consumers to play around with the colors, textures, furniture, and fittings for a more authentic experience. Consumers can know the area, design, and ventilation of the property. This customization style certainly amuses consumers deeper as they can visualize themselves living in that house. 

  • Direct & Effortless Communication

    • PropTech technology has allowed buyers and sellers to communicate directly, making the process more comfortable. Tools like blockchain, big data, and artificial intelligence (AI) provide customized buying and selling experiences. It also forms a socially interactive experience among buyers and sellers. 

    Many PropTech companies offer tools like online help, virtual assistants, and chats to help consumers clarify queries and apprehensions directly. In case the consumers need further assistance, actual calls are made by the sales or technical team to communicate with them.

  • Real-Time Updates at the Fingertips

    • With the rise in PropTech culture, consumers can keep everything at their fingertips with their mobile app for real-time updates. Various mobile app lets consumers keep documents, download agreements, obtain real-time notifications, view events & meetings, and much more.

    Further, with tools like smart devices and sensors (IoT), property owners don’t have to inspect their properties physically, as all the updates about the property’s security and maintenance are accessible on a mobile screen.

Benefits of PropTech to Developers in India

Real estate developers are benefiting from the surge in new PropTech technological developments to bring digital changeover to the property industry. Let’s read through a few significant benefits of PropTech for developers.

PropTech benefits for Developers

  • Smart Marketing & Sales strategies

    • Proptech big data tool is used to improve the marketing of properties to redefine target buyers and get better offers. Further PropTech tools have escalated real estate marketing strategies. Technology-enabled design and construction tools have helped observe growth, investment, leasing, buying, and selling options. Further 

    The focus is on accelerating the construction process, reducing waste, improving quality, and reducing the overall costs of construction. It is helping real estate developers indicate the most profitable locations to build a new property and choose the amenities that will suit the buyers.

  • Exploiting IoT, Robotics, Drone, & BIM 

    • For real estate developers, PropTech allows accurate plan construction to reduce mistakes or failure to meet deadlines. Accurate planning of construction reduces, if not eliminates, the chance of critical mistakes or failure, which may result in millions lost.

    Further efficient use of IoT-powered tools, robotics, drones, and building information modeling (BIM) offers successful data-driven decisive insights at a granular level. It helps predict property deals, efficient risk management, and enhance consumer engagement.

  • Transparent Communication & Payments 

    • With the help of PropTech, most of the processes can be automated. This brings clarity to all stakeholders, management, employees, banks, channel partners, customers, etc. It allows commercial and residential developers to move towards smart documents and securitize using blockchain.

    Further, property management platforms can use the payment facilitator model to create a secure and seamless payment experience for the consumer. Also, they can offer multiple payment options to facilitate the consumers.

  • Digital Inventory Management

    • Real Estate developers transfer a significant number of inventory regularly with their consumers. A digital inventory management tool is used to keep track of these inventory-related transactions.

    It helps view and analyze data in real-time and facilitates inventory accounting. Furthermore, it allows for valuable statistics about how the business performs. This enables identifying trends and taking benefit of shifts in the real estate market.

  • Reports & Analytics

    • Real estate developers can predict a property’s future perils and prospects based on geography and other factors. PropTech allows for exceptional granularity of the research, which otherwise may not have been available. Thus, PropTech is transforming real estate reports and analytics. 

    PropTech companies use big data to forecast property prices with greater accuracy. Big data can also be used to improve the marketing of properties, as big data analytics tools can be used to redefine target buyers and get better offers. Big data can also help in risk analysis of investing in new projects.

  • Superior Post-Sales Services 

    • Post-Sales Services allow developers to channel the requests of consumers to solve them all and thus guarantee their total satisfaction. Property real estate technology supports developers in providing superior post-sales services by following up and closing transactions.

    It effectively converts leads into customers through features such as cost sheet management, post-booking communication, demand letter generation, payment reminders, customer loyalty, and other essential processes.

Conclusion:

PropTech has a massive mark on real estate for both developers and consumers. It has changed every facet of the real estate business. The blend of AI, automation, and big data has created an environment in which the PropTech market has strongly emerged.

India’s market has risen and produced some of India’s most notable PropTech companies. They offer unique tools and platforms that contain the various solutions required for the growth of the real estate sector in India.

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Real Estate Sales

How is PropTech Playing a Role To Digitize Real Estate Sales in India? 

India recorded a staggering number of 658 million internet users this year. With the help of these statistics, it can be concluded that there is an enormous digital presence in the country, and that people are increasingly relying upon it. Real estate has a commercial stronghold in the country, and it is soon expected to account for approximately 13% of the nation’s GDP. Since digitization has taken over so many other aspects of our lives, has a sector as important as real estate also been digitized?

Digitization of Real Estate in India

Digitization of Real Estate in India

The answer is a definite yes. A recent survey has shown that upto 40% of consumers today are willing to purchase homes completely online. With the increasing adoption of the internet, it has become the primary source from where most homebuyers begin their purchasing journey. The reliance on physical listings has gone down, and websites and apps have become the new ideal marketplace for real estate properties.

The pandemic played a major role in this change, since it made people more familiar and comfortable with the digital world. In the case of real estate, the emergence of Proptech too contributed to the increasing popularity of real estate online sales.

The Role Played by PropTech

The Role Played by PropTech

Proptech is the combination of ‘Property’ and ‘Technology’. It means the adoption of technology for various aspects related to property development, marketing & sales. With the growing presence of Proptech and emergence of more PropTech companies, the real estate industry has been completely transformed.

Real estate sales are the most crucial aspect of the operations of the industry. It is the main source of revenue for the industry, and hence it is essential that sales are carried out as productively as possible. Such high productivity can only be attained with tech adoption, which is where Proptech benefits the industry,

Here’s how PropTech is enabling digitization in real estate:

  1. Enhancing Marketing Efforts:

    2. Enhancing Marketing Efforts:

    Marketing is the step that precedes sales, because it is only through marketing that your brand and its products can be seen by your target audience. With PropTech, marketing efforts can be automated to yield maximum results for minimum efforts. It also has a variety of other benefits such as:

    • Efficient lead generation and lead capturing
    • Enables personalized interaction with leads
    • Omni-channel marketing

    These benefits greatly help in creating a bridge between a real estate brand and a homebuyer, which can ultimately result in optimizing real estate marketing and sales efforts.

  2. Enhancing the Site Experience for Consumers:

    3.  Enhancing the Site Experience for Consumers

    Site visits can make or break a real estate sale. The most significant advantage that Proptech has for the digitization of sales, is the enhancement of site experience for consumers.

    Proptech has brought with it several new technologies, such as VR and AR, with the help of which a site visit can be experienced by consumers from any corner of the world. Sales are no longer restricted within geographical boundaries, which expands the scope of sales.

    Furthermore, site visits are also not limited to properties with completed constructions. Under-construction properties can be transformed by technology, and the site visit can give consumers a feel of how the property will look upon completion. With this, the sales velocity can be boosted since even under-construction properties can be sold.

  3. Seamless Sales Cycle:

    4.  Seamless Sales Cycle

    One of the biggest challenges in the traditional real estate sales process is that it is not simplified. There are a lot of complications and nuances, which prove to be a hassle for consumers. Proptech, however, has created a smooth and seamless sales cycle.

    During the sales journey, consumers need to be nurtured and kept engaged. With automation, these tasks can be easily and effectively managed. Timely interactions can be initiated with consumers at every stage, and communication too can be made personalized based on the unique requirements and preferences of each consumer.

    • Property negotiations
    • Finalization and closure of deals
    • Tracking and execution of payments
    • Document creation and management

    can all be performed with the help of technology. With the streamlining of these activities, the entire sales cycle is optimized.

    Proptech is thus the foundation upon which the digitization of real estate relies. It has disrupted the traditional operations of the sector, making it highly efficient and effective.

Case Study for Real Estate Sales Digitization- Mahindra Happinest

Happinest Palghar, a project of the renowned housing society Mahindra Happinest, had a landmark launch and sales process.

The project was launched during the covid outbreak, where people were extremely hesitant to step out or interact with other people. This made the traditional real estate sales process an impossible proposition for Mahindra Happinest. This challenge gave rise to a revolutionary idea, wherein the entire sales process was made completely digital. India’s leading CRM solution was leveraged to curate a technological platform that could enable the end-to-end online sale of homes.

By harnessing the power of Proptech solution to digitize the sales process, Mahindra Happinest scaled their sales and achieved:

  • 300+ bookings in 3 weeks
  • 250+ daily virtual meetings

India is on an optimum path to adopt digitization in real estate sales and boost the growth of the sector. Proptech is an inseparable part of this journey and can be the ideal partner for real estate businesses. BeyondWalls is an integrated Proptech ecosystem in India, which can streamline all entire real estate operations. It is an end-to-end marketing and sales partner, which aims to make homebuying a seamless and elevated experience.

Categories
PropTech

What is Property Technology or PropTech?

There has been an uptick in the discussion about tech’s impact on the property market in recent years. As a result, the word ‘PropTech’ has entered the lexicon. The term ‘Property Technology,’ or ‘PropTech’ for short, describes the wide range of applications for information and communication technologies in the real estate industry.

Similar to how marketing (MarTech) and banking (FinTech) have been revolutionized by new technologies, the real estate industry is being reshaped by PropTech. The use of these innovative tools has the potential to streamline the whole real estate transaction, from the initial search to the final closing. In addition, they provide fresh possibilities for property investors.

This blog post will explore PropTech, how it works, and why it matters.

Proptech: What Is It Exactly?

The term ‘PropTech,’ short for ‘property technology,’ describes the use of real estate tech. It may refer to various uses, from PropTech companies shaking up traditional buying and selling real estate methods to more general internet tools and platforms aiding search and discovery.

While the environment of the PropTech industry is ever-changing, the following are some active research areas:

  • Property-related online markets and portals for renting, purchasing, and leasing.
  • Blockchain-based transactional platforms
  • Utilizing artificial intelligence to power property management chatbots and digital assistants
  • Virtual and augmented reality showings and excursions
  • Building automation and energy efficiency enhancement using the Internet of Things

PropTech Technologies

PropTech encompasses a wide range of technologies. However, they may be broken down into the following five areas-

  • AI & ML

    • Two of the most talked-about developments in the PropTech sector are artificial intelligence (AI) and machine learning (ML). The question is, what do they imply?

    Artificial intelligence, or AI, refers to the capacity of robots to carry out activities often associated with human intellect, such as identifying patterns and interpreting spoken language. Machine learning (ML) is the branch of artificial intelligence that enables computers to learn from data and incrementally improve their capabilities.

    The PropTech business uses AI and ML in various ways to change how we purchase, sell, and manage real estate.

    Some Instances are listed below.

    1. Intelligent chatbots: The chatbots powered by AI and ML can be used to help answer customer questions, provide recommendations, and even close deals.

    2. Smart pricing: Using data from past transactions, AI and ML can help predict future property values, giving buyers and sellers a better idea of what to expect.

    3. Predictive maintenance: By analyzing data from sensors placed on equipment and buildings, AI and ML can help predict when maintenance will be needed, preventing costly downtime or repairs.

    4. Improved search:AI-powered search engines can help you find the perfect property faster by understanding your preferences and matching them with available listings.

  • Big Data

    • With the world becoming digitized, the amount of data created daily is growing exponentially. The term ‘big data’ describes this flood of information in many contexts.

    The phrase ‘big data’ is often used to describe datasets that are too massive and complicated to be processed using conventional methods.

    There are several difficulties associated with big data, such as scalability, accessibility, and organization. Businesses and other organizations that can use these possibilities will benefit greatly.

    Regarding big data, some PropTech companies are at the forefront of innovation. One of the fascinating sectors of the modern economy is prop-tech because of the mix of big data and cutting-edge technology.

  • Blockchain

    • Blockchain is a distributed database that allows for secure, transparent, and tamper-proof record keeping. Real estate PropTech companies are using blockchain to streamline the real estate transaction process and create a more efficient and safe way to buy, sell, and manage the property.

    Blockchain provides a shared, immutable ledger for all transactions within a network. It enables each party involved in a transaction to have visibility into the entire history of that transaction, ensuring transparency and trust. Blockchain also allows smart contracts to automate specific actions based on predetermined conditions.

    Also Read :

    How PropTech is Influencing Indian Luxury Real Estate

  • AR & VR

    • Augmented reality (AR) and virtual reality (VR) are two of the most talked-about technologies in the PropTech world. AR is a technology that overlays digital information in the real world, while VR creates an immersive experience.

    The following augmented reality and virtual reality (AR and VR) PropTech solution is one example of how AR and VR are being employed in the real estate industry:

    • Estate agents use AR apps to superimpose images of properties onto a buyer’s current surroundings, giving them an idea of what it would be like to live there.
    • Developers are creating VR experiences that take potential buyers on a tour of their developments, including show apartments and communal areas.
    • Homebuilders use VR headsets to give buyers a walkthrough of their new home before it has been built.
    • The potential applications of this integrated PropTech, like AR and VR, in the property industry are vast, and it’s only a matter of time before these technologies become commonplace.

  • IoT

    • The Internet of Things (IoT) is a network of gadgets, cars, buildings, and other things containing electronics, software, sensors, and network connection that gather and share data.

    IoT can make buildings more intelligent and connected, transforming the property business.

    For instance,

    • IoT sensors can monitor a building’s functioning in real-time, detect concerns early, and forecast maintenance requirements.
    • It can boost energy efficiency, occupant comfort, and safety.
    • In addition, IoT data may reveal how people utilize space and how to maximize it.

    PropTech companies are using IoT to create intelligent buildings and homes that can be controlled and monitored remotely. By collecting data on how people use energy, water, and other resources, PropTech companies can help make our buildings more sustainable and efficient.

PropTech’s Advantages

There are many advantages to using Property Technology in your search for a new home or investment property:

  • Centralized Storage

    In a tech-driven industry, data management and storage are crucial. Each property owner stored their documents and data in the past. This resulted in redundant data and wasted space. It requires centralized storage.

    A centralized storage system stores your data in one place. It’s simple to access, manage, and monitor data changes.

    A centralized storage system has various advantages:

    • First, it organizes your info.
    • Second, you can quickly monitor changes and updates.
    • Third, it backs up in crises.
    • Fourth, it could save money by eliminating the need for several storage devices.

  • Better Construction, Marketing & Sales

    Real estate technology is making managing projects, interacting with customers and partners more straightforward, and remaining on time in the construction business.

    Construction, real estate marketing agency, and real estate sales benefit from PropTech. Schedules, material ordering, and subcontractor collaboration can be managed using PropTech in construction.

    Virtual reality tours, 3D drawings, and interactive floor plans can be created using PropTech in marketing. Salespeople can utilize PropTech to develop leads, monitor prospects, and finalize agreements.

  • Improved Productivity & Communication

    Using PropTech, all parties to a real estate transaction may complete their tasks more quickly and communicate more effectively. PropTech can make it easier for a business to keep track of its properties and assets. Companies can better understand where their assets are and how they are being used with PropTech. It has the potential to enhance corporate operations and resource management.

    By providing a centralized hub for information sharing, PropTech may aid in expediting the process and reducing the need for in-person meetings. It has the potential to reduce expenses and shorten completion times.

    Furthermore, PropTech may aid in conflict resolution by facilitating better communication between all parties.

  • Analytics for Informed Decisions

    Property managers with access to data and analytics can better make informed judgments. The use of modern technology has allowed property managers to gather and analyze data faster and more accurately, allowing them to make more educated choices for their properties.

    Some benefits of employing PropTech for analytics include the following:

    1. Increased accuracy -  The use of modern data collection technology ensures that building managers have access to reliable statistics. This is crucial when deciding how to proceed with maintenance or remodeling.

    2. Faster decision-making Data and analytics facilitate rapid decision-making for property managers. It’s helpful in cases when there’s a pressing deadline.

    3. Better insights – Property managers may learn things about their buildings that they wouldn’t know otherwise using data and analytics. As a result, they will be able to see patterns and trends that will aid them in making future choices about their assets.

Conclusion:

New and creative property technology, often known as PropTech, is gradually replacing the traditional, labor-intensive methods that preceded it. PropTech is leading a change in the real estate industry.

How real estate is traded, rented, and leased are all being revolutionized by PropTech. Both the buying and selling processes are simplified and streamlined as a result. By putting cutting-edge tools into the hands of real estate professionals, PropTech is revolutionizing the sector.

Categories
PropTech

Top 5 PropTech Trends to Watch Out For 2024

proptech trends

PropTech stands for Property Technology, which refers to digital solutions used in real estate marketing, sales, and property management and development. The field offers plenty of opportunities but is also quite competitive, so you must keep your finger on the pulse of what’s going on if you want to succeed in the industry.

The real estate industry is already embracing new technologies like drones and virtual reality in the Proptech market. To attract buyers, developers are incorporating residential technology into their buildings, allowing residents access to things like smartphone payments, connected appliances, intelligent security systems, and even automated parking. These high-tech buildings will help keep residents happy and improve real estate sales and attract buyers who want the newest tech at their fingertips.

Virtual tours and digital marketing are changing how people search for properties, while construction has been entirely revolutionized by 3D printing. The future of PropTech solutions looks bright, with AI and Blockchain technologies expected to come into play over the next few years. These emerging trends will significantly impact how we buy and sell property, so brokers must understand their potential impact on the industry of the integrated PropTech ecosystem. In this article, we will present our top 5 PropTech trends to watch out for in 2024.

  • Software-As-A-Service (SaaS) for Searching, Renting, Buying, & Selling Properties

    Software-As-A-Service

    The rise of software-as-a-service (SaaS) technology has given this industry some new hope. With SaaS, consumers can search for properties from their computer or smartphone, filter based on their criteria, and connect with agents for assistance without ever leaving their homes. Consumers can also get notifications when properties that match their criteria come onto the market and make offers instantly. In addition to finding homes faster, these tools can help consumers save time and money as they shop around.

    Many companies have jumped on board the digital wave to stay competitive. These innovative technologies allow agents to track online activity, reach out to potential customers through social media, and generate reports at the end of each day.

  • IoT and Smart Buildings for Convenience

    IoT

    IoT and Smart Buildings are two of the biggest technology trends affecting your life. Both have enormous implications for businesses, as well as consumers. The idea of devices being connected and able to exchange data is known as the Internet of Things (IoT).

    It means that devices such as thermostats, light bulbs, washing machines, home security systems, and even cars can be monitored remotely or have their settings changed from afar. As more people become comfortable with this idea, they may use it for convenience. Imagine never having to worry about whether you’ve left the lights on because your building has an intelligent system that turns them off automatically when no one’s there!

  • Virtual & Augmented Reality for Construction & Site Visits

    Virtual & Augmented Reality

    Virtual and Augmented Reality (VR & AR) are set to be game changers for the construction industry, especially when it comes to site visits. With Virtual reality in real estate, you can provide your client with a realistic view of the project without having them leave their seat. This is particularly helpful for projects with multiple stakeholders or located over long distances. VR allows you to share designs more quickly and accurately than ever before.

    One thing we’re looking forward to seeing happen is Augmented Reality (AR). AR uses live footage from cameras onsite and uses computer-generated images to insert additional data into the environment, such as 3D models, measurements, spatial relationships, etc. The possibilities for this technology seem endless – think about how much time could be saved by integrating AR into an early-stage design process!

  • AI and Predictive Intelligence Platforms for Analytics and Reporting

    AI and Predictive Intelligence

    We are producing and consuming more information than ever as a global society. Predictive intelligence platforms for analytics and reporting will be critical tools for decision-makers who need insights from structured and unstructured data. These platforms will provide fast and accurate reporting, with predictive analytics to anticipate future trends.

    As the number of investors in real estate grows,AI in real estate and these advanced analytical systems will become increasingly important. Developers and marketers can also use this technology to manage operations across all business areas. They will receive recommendations on optimizing their strategy, reducing risks, and improving performance.

  • Blockchain Tech for Transparency & Clean Transactions

    Blockchain

    Blockchain is a type of distributed ledger that can be used to record transactions and track assets. With blockchain, every transaction is recorded across an entire network of computers (called nodes) and then time-stamped. It ensures that the data on the chain remains unaltered and cannot be changed.

    It proves to be a great tool in the real estate world, where there is so much distrust amongst parties dealing with such large sums of money. The transparent nature of this technology gives peace of mind to both buyers and sellers, as they can see when the asset was last updated, how many times it has been updated, what changes were made (if any), and by whom.

Conclusion:

As the world becomes more technologically driven, we will see real estate change rapidly. Too stay ahead of this curve, real estate professionals and other stakeholders in the industry need to stay informed on what trends are shaping the future of our sector.

These Proptech trends in 2024 will shape people’s search for housing, live in their homes, work within office buildings, and invest their money throughout the next decade. With emerging trends such as AI, Virtual reality, Augmented reality, SaaS, Blockchain, IoT, etc., there is no doubt that the future of real estate is becoming clearer by the day.

It is essential to keep up with these trends so you can be prepared when they become mainstream over the coming years.

Categories
Real Estate Sales

The Evolution of Sales & Marketing in Real Estate

Real estate sales evolution

Real estate marketing has evolved significantly over the past two decades. The internet and the emergence of digital technology have played a huge role in this. The availability of online platforms has completely changed the way real estate developers, real estate buyers, and intermediaries (agents/brokers) interact with each other. This has led real estate companies to modify their sales & marketing efforts in ways that they can engage their audience online.

Traditionally customers would reach out to a real estate developer’s office or to brokers or agents to enquire about properties, after which they would visit the property and then make the buying decisions. Now a site visit can be scheduled within the click of a button, one can view floorplans on websites from the comfort of their homes. Isn’t that amazing?

Before we dive further into this, let’s look at how the real estate sector evolved.

Phases of Real Estate Sales & Marketing

Phases of Real Estate Sales & Marketing

Over the years, real estate marketing has gone through three distinctive phases. Here is an overview of it:

  1. Use of Signages: Although signages are used till date, they were the primary mediums of real estate marketing back in the day.

  2. Use of Print Media and Direct Marketing:Print media continues to be an important medium of marketing in the real estate sector. However, now with the emergence of digital media and digital marketing, the sector’s reliance on print media for marketing has reduced. Direct marketing through flyers and brochures was a big hit back then and it continues to be in use to date. The only difference is that now flyers, brochures, and other marketing collaterals can be made digitally. Thus, saving up on printing costs.

  3. Integration of Digital in Real Estate Sales & Marketing:With the emergence of digital and its integration in real estate sales & marketing, real estate developers have an online presence. Websites and social media platforms serve as an effective medium of reaching a larger audience than, which can be reached through traditional mediums of marketing like newspapers, flyers, brochures etc.

The Role of Covid-19 in the Shift Towards Digital

The Role of Covid-19 in the Shift Towards Digital

The pandemic disrupted almost every industry. However, its impact on the real estate sector encouraged real estate developers to adopt digital technologies to conduct their businesses. Who would have thought of investing in conducting virtual site visits, if it was not for the pandemic? Slowly, real estate companies and their intermediaries are getting accustomed to the new normal of digitizing sales marketing initiatives.

Home buying behavior has changed post pandemic, and it has become vital for real estate developers to keep pace with the changing times. By going digital, developers/brokers can reach their target audience within the click of a button.

Adoption of Digital Technology

Adoption of Digital Technology

In today’s digital age, by utilizing powerful tools like real estate CRM, Facebook and Google, real estate developers or brokers can find the right prospects, target, and nurture them. Although there is a buzz around adoption of digital technology in the real estate sector; it does not come without challenges. Adopting a new technology companywide requires a well thought out process to:

  • Address people challenges.
  • Make provisions for investment in digital technology and for its integration with the existing IT infrastructure of the company
  • Take appropriate measures to manage and protect the data that’s collected though digital marketing initiatives

How Can You Go About Digitizing Your Real Estate Business?

How Can You Go About Digitizing Your Real Estate Business?

Here is how, by:

  • Designing a digital sales & marketing strategy
  • Investing in digital platforms
  • Training employees to use the digital platforms
  • Making provision to measure digital campaigns and their effectiveness

By now we have understood that digitization is crucial to the growth of the real estate sector. Since the core strength of a real estate company is building state-of-the-art infrastructure, it is important that they join hands with a firm that specializes in real estate sales & marketing.

By outsourcing sales & marketing, the real estate company gains access to a pool of experts who specialize in real estate sales & marketing.

Are You Looking for An Expert in Real Estate Sales & Marketing?

Are You Looking for An Expert in Real Estate Sales & Marketing?

You are on the right track. Instead of devoting any unnecessary time, outsource your sales & marketing to BeyondWalls today!

BeyondWalls is a tech-driven platform that enables collaboration between real estate developers and real estate channel partners (brokers) with a view to provide a seamless end-to-end offering for the home seeker.

Backed by Majesco, a publicly listed tech firm, and powered by a 200-member team of Beyondwalls Technologies, an award-winning PropTech firm, BeyondWalls aims to be a one-stop transparent and trusted platform for the entire real estate ecosystem in India.

At BeyondWalls we believe that property selling should be an integrated approach and we know how to do it best. We are trusted by some of the most renowned names in the real estate sector.

With over 1000 happy customers and a track record of generating over 50 million leads across channels, we are undoubtedly a one-stop solution to help real estate developers in India to reach their sales & marketing goals.

Categories
Real Estate Sales

Proven Framework for High Velocity Launches

High Velocity Launches

Real estate is a highly dynamic industry. It is dictated by the ever-evolving demands and preferences of the consumers, and these must be met in order for the industry to scale and grow. In the current climate, the competition in the sector has enhanced multifold. There are numerous projects that are being launched in the market, and it is now more important than ever to strategize a launch that sets you apart from the competition.

Despite the constant changes in real estate market trends, there are certain tried and tested learnings that can be leveraged to create successful launches. Hereinafter elaborated is a proven framework that can help you achieve high velocity launches:

STEP 1: Understanding the Market & Your Buyer

Sell Aspirations/Lifestyle

The biggest parameter for the success of a launch is the degree to which it aligns with the market and homebuyer demand. An accurate product-market fit must be created, and for this, it is crucial to understand the dynamics of demand and supply. A few ways in which this can be done are:

  • Conduct a Demand & Supply analysis using data collated from sources such as RERA & IGR to analyze various aspects (such as carpet area, configuration, price range etc.) of the inventory that is in demand, and that which is available
  • Conduct a thorough Competitor Analysis to identify your strengths, development areas, opportunities and threats. This analysis should be done primarily on the basis of 4 key factors:
    • Brand
    • Location
    • Pricing 
    • Lifestyle.
  • On the basis of these four factors, you should try to create a value proposition for homebuyers, by making your project or pricing stand out from among the competition. This will also help in defining the marketing narrative.
  • Gain insights into infrastructural development in various micro-markets, and registration information from portals like PMC, BMC and BBMP

This analysis will allow you to draft the right narrative for communicating to your target audience, and creating high aspirational value for the launch in their mind.

STEP 2: Positioning Your Project Correctly

Sell Aspirations/Lifestyle

The results from the various analyses regarding the real estate market and buyer trends will help you to identify the ideal positioning that the project must have, as well as the go-to-market strategy that must be adopted for it. Along with it, you can also understand where the target group for your launch is the most active, and accordingly craft your ATL and BTL activities. There are also key elements regarding the project that can be analyzed, such as:

  • Its positioning, and the Go-To-Market strategy for it
  • The price bucket of the product
  • The attractive offers or schemes that you can offer to homebuyers

From the marketing perspective, it is helpful to set targets against the various channels based on historic metrics and experience-based assumptions. The performance of each channel should then ideally be tracked, to give a representation of what is working better for your project.

STEP 3: Setting up Growth Marketing Framework & Analytics

This is one of the most important steps for ensuring the success of launch campaigns. At each stage during the launch process, there should be complete clarity on certain metrics such as:

  • Targets
  • Experiments
  • Assumptions
  • Expected outcomes

Growth Marketing experiments will help you prepare the best strategy to market your product in a way that can generate the maximum leads and boost your sales. Certain aspects such as the target groups, channels of marketing and communication can be made the foundation for the experiments. Once each of these aspects has been tracked, it can give useful insights into the best-performing marketing aspects, which can then be scaled.

It is also necessary to track the metrics of targets vs achieved results using real-time data.

Furthermore, targets should be set up at each level of the funnel metrics:

  • Top of the funnel metrics like – reach, CTRs, Time on Site, leads, qualifications, cost per qualified lead
  • Middle of the funnel metrics like – Lead engagement, pre-sales TAT, lead scoring, lead nurturing, Site visit ratio, Cost per site visit
  • Bottom of the funnel metrics like – Lead to booking ratio, Site visit to booking ratio, Cost per booking

STEP 4: Planning Your Channel Partner Aggregation

Sell Aspirations/Lifestyle

Channel Partners are a vital source of sales. A good real estate channel partner network can help you cast your sales net wider, and achieve the high velocity that your project launch needs. Similar to homebuyers, it is equally essential to keep channel partners engaged through the duration of a project launch, in order to harness their potential in boosting your sales.

Due to their increasing importance, there are now tech-based aggregation platforms which can efficiently connect you to a network of channel partners. Through these platforms, your marketing efforts can be scaled greatly with minimal costs, and they can also help in tracking and analyzing the performance of various channel partners.

STEP 5: Defining Your Customer Experience (CX)

Sell Aspirations/Lifestyle

The experience that your brand creates for your customers is just as important as the product you are selling. During interactions with customers, the product pitch is of vital importance. The experience that your customers should be well defined at every step during their journey:

  • Pre-Sales is the first touchpoint that the customer has with your brand, and it dictates the perception that the consumer will make of the brand. It is essential to have pre-sales personnel who have good etiquette and are knowledgeable about the brand.
  • Attention should be focused upon the on-arrival experience that the customer has. The on-site experience is also an extremely important aspect of the overall interaction that the consumer has with your brand. It should be curated in a way that showcases the best aspects of the property and your business.
  • The sales pitch should be properly planned and executed. It should be done in a professional manner, with attention to detail of the consumer’s requirements
  • It is also crucial to ensure that the customer has a good experience with the sales team during, and after the sale

Besides implementing these measures for a good customer experience, it is equally important to be able to track the interactions at various stages and identify the areas that can be improved upon.

STEP 6: Setting up Full-Funnel Analytics

Sell Aspirations/Lifestyle

Data and metrics are the best sources of information to strategize a successful plan. It is essential for you to understand how the entire campaign is shaping up, where the gaps are, and which aspects need to be improved. This is only possible if you have set up processes and metrics for the entire homebuying journey, i.e., the full funnel:

  1. Leads
  2. Cost per lead
  3. Qualification
  4. Cost per qualified lead
  5. Site visits
  6. Cost per site visit
  7. Ratio of lead to site visit
  8. Bookings
  9. Cost per booking
  10. Revenue
  11. Marketing cost
  12. Sales cost
  13. Inventory management
  14. Payment and booking management

Funnel analytics should represent every stage of the real estate sales and marketing process, starting with leads and ending with payment and booking management. These insights will provide a clear representation of your business and its performance, and help you create a successful, high-velocity launch.

By adopting and implementing the above-enumerated steps in your launch framework, you can achieve a successful project launch. BeyondWalls – India’s only Integrated Proptech Ecosystem provides complete, end-to-end services for all real estate requirements. As a real estate marketing agency, BeyondWalls can optimize your real estate business, and help you achieve high-velocity launches.

Categories
Real Estate Marketing

Real Estate Video Marketing: A Complete Guide for 2024

Buying a real estate property is a complex, time-consuming process and involves a lot of research. There are many sources to undergo the same research. Erstwhile, marketing for real estate was done with business cards, flyers, and window signs. It is not just enough now. You need to have a presence in the digital world with the right kind of information that your target audience requires.

Video marketing has gained recent popularity, and brands are considering it as this strategy has proven to be highly successful.

Real estate video marketing has a way of gripping its audience. Almost 94% of marketers have admitted how video marketing helped them improve their brand visibility. This is because of the inherent nature of human beings. We are very inclined to visual storytelling, and the ways the characters emote to it are relatable to us. This is why it is easier for the audience at large to consume videos. This makes it a glowing opportunity for marketers to enter in and use video marketing to improve their conversation rates and get direct real estate sales.

In this piece of content, we talk about all the prospects that you can dive into for crafting a niche for yourself in the digital space in an authentic way.


Types of Marketing Videos for Real Estate

The first thing you need to keep in mind while doing property video marketing is the USP of your project. You can use various options for reaching different sects of your audience, but primarily remember what makes it a sale for them:

1. Influencer Walkthroughs: People are more likely to follow the opinion of someone that they look up to. An influencer with a hold over your target base shall be tagged into walking through the property you want to sell. Have them showcase USP features in property video marketing.

2. Sample Flat Walkthroughs: When your sample flat is ready, have a video walkthrough with your audience and post it on your social. Inform them about the benefits the property offers in your video. 

3. 3D Walkthroughs: These walkthroughs are a tad bit more modern. They give a virtual tour of the place to your audience in 3D and can cover any structure provided with an internet facility. This will help your audience decide first base if they want to move forward with the property or not.

4. Video Mapping: You can undergo projection mapping and make the everyday objects into interesting plots. This is a dramatic technique of making a customized display for your property

5. Testimonials Videos: You can record the reviews that you have received from your previous clients and assemble them into a video form on your social platform. This will create a trust factor for your audience and will effectively convert potential buyers into buyers.

  • Analyze Your Audience

    • Sell Aspirations/Lifestyle

    The fortemost thing you need to do is to identify your target audience. Gauge the market and gauge the buyer’s persona that you can fill in. check in their real estate needs and then craft a property marketing video for the same audience.

    You can find your audience by researching deeper into your existing pool of customers. You can study their background and behavioral traits to find out everything you need to know about your buyer’s persona.

  • Prepare Your Script

    • For accurate real estate video marketing, you must prepare your script beforehand. Make sure that it does not come across as too ‘salesy’. Use the right bits of information and put a call-to-action content bit when necessary.

    You can add your personal experience to becoming a realtor if you are a realtor. You can also involve some of the work you have done in the past and show your happy clients. This will build a trust factor with your potential customers. Consider including all these things in your script, and make sure to hone it well before going on record.

  • Record High-Quality Content

    • Sell Aspirations/Lifestyle

    If you want to succeed with real estate video marketing, it’s important to record high-quality content. This means using a good camera and microphone and recording in a well-lit environment. It’s also important to edit your videos well so that they’re concise and easy to watch.

    People want to watch videos that are informative and entertaining. Your videos should be both of these things. They should offer viewers valuable information about the real estate market, and they should be filmed in an engaging way. It’s also important to upload your videos to a popular video-sharing platform, such as YouTube or Vimeo. This will help ensure that your videos get seen by a wide audience.

    By following these tips, you can produce high-quality real estate video content that will engage and inform viewers.

  • Showcase Your USPs

    • Over time by staying in business, you will figure out the main selling points you can leverage. Video marketing for real estate agents should have the USPs they are good with. List everything you are good at and craft it creatively in short videos.

  • Sell Aspirations/Lifestyle

    • Sell Aspirations/Lifestyle

    Do not sell a home; sell a lifestyle. Create aspirational videos. Add emotions to it. If you are planning to invest in digital marketing for real estate in India, you must add a heavy dose of emotional content to your video. It also remains true, as people pay more attention to emotions than information.

  • Record Concise Videos

    • In the end, remember to keep the videos as short as possible. The only reason videos work is because they are an exciting alternative to lengthy texts. So, try to keep your videos as short as possible.

Conclusion

You can follow a list of the above-mentioned tips and hacks to dive into real estate video marketing. Be sure to put in enough research that is well backed by your client’s history. Use the correct mediums for communicating these videos. Choose the right kind of content strategy and make the right choice for the social media platforms that you choose to share your content with the world.